Press Releases

After months of preparation the new Hardwood Flooring Species and Grading Guide was recently launched by Atkinson & Kirby and Hardwood Flooring Imports as the Company wanted to develop a more fluid version of their Specifier Guide that can be easily updated as new products come in. 

Sales & Marketing Director David Ellams commented, “The biggest problem with producing any literature like this is that with new product developments being made all the time, it tends to be out of date before it is even printed. Our challenge was to produce something that could easily be updated as new products were introduced or old products deleted. To this end the new guide is a loose leaf binder that can easily be updated, giving it a longer shelf life. Our intention is to compile a database of all Architects Practices, Designers, and Specifiers that have the guide; we will then be able to keep them in touch with any changes and send new product pages we introduce them”.    

The guide demonstrates both the colour and grade of each product, together with a brief product specification.  Split in to 6 sections, products are broken down by general colour, light, medium and dark with the Company’s flagship CONCEPT and CONCEPT II ranges having their own sections.  There is also a Technical section which includes basic information regarding hardwood flooring, NBS Plus clauses, fitting instructions for various types of flooring and maintenance instructions for different finishes.

The Guide is intended to be a source of information for those considering using hardwood flooring as the Company hope it will become an industry ‘Bible’. Alongside the Guide the Company will be re-developing their website to include a pdf version of the Guide and a link to the Company’s NBS Plus specifications making specifying their products even easier.